Case Study: Practical Loss Prevention Strategies at ‘Aayushmaa’

Introduction Aayushmaa, a boutique studio specializing in handcrafted apparel, faced ongoing issues with shrinkage caused by shoplifting and internal theft. These losses, which amounted to approximately ₹15,000 in inventory discrepancies over a quarter, were negatively impacting the business. With limited staff and a growing customer base, Aayushmaa decided to implement a targeted loss prevention strategy…

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Maximizing Retail Profitability: Key Formulas for Studio Rama’s Success

In the fast-paced world of retail, where customer preferences change rapidly and competition is fierce, Studio Rama—known for its exquisite handloom kurtas, kaftans, and jackets—relies on data-driven decisions to stay ahead. Understanding key retail formulas and how they can be applied in real-life scenarios is essential for efficient inventory management, pricing strategies, and maximizing profitability….

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Mastering Merchandising Planning: A Real-Life Example from “Studio Rama”

Merchandising planning is the cornerstone of effective inventory and sales management in the retail sector. By using strategic tools and techniques, retailers can balance demand and supply, optimize stock levels, and maximize profitability. This article walks you through the core concepts of merchandising planning, using a real-life example from Studio Rama, a boutique studio specializing…

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Building a Successful Garment Retail Store: A Strategic Approach

Creating a successful garment retail store requires more than just selling apparel. It involves a carefully planned strategy addressing customer preferences, enhancing the shopping experience, and ensuring long-term profitability. Key elements of an effective retail strategy include product selection, convenience, shopping experience, and pricing strategies, tailored specifically to the garment industry. 1. Strategic Product Selection…

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Choosing the Perfect Location for a Retail Store

Selecting the right location for a retail store is a critical decision that can significantly impact the success of a business. In this case study, we explore the detailed process of location selection for a boutique clothing store targeting middle-class customers in India. The study includes real-life scenarios, practical calculations, and actionable insights to demonstrate…

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How to Strategically Expand Product Sales Offline

In today’s dynamic retail environment, expanding a product’s offline presence is essential for growth. But how do organizations strategically choose the right spaces? Let’s explore the evolution of retail, India’s burgeoning market, and the variety of offline formats available for expansion. The Origins of Retail The word “retail” comes from the French term retaillier, meaning…

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How Fashion Technologists Can Optimize Employee Cost and Expense Management

Abstract The fashion industry relies heavily on human resources, making effective employee cost and expense management essential for success. By understanding and optimizing labor utilization, fashion technologists can improve operational efficiency and cost control. This article explores key concepts related to employee costs, offering practical strategies and examples tailored for the fashion sector. Introduction Efficient…

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Material Control in Fashion: Elevating the Role of Fashion Technologists

Fashion technologists are the unsung heroes of the industry, seamlessly blending design, technology, and production. By mastering material control, they can unlock new levels of efficiency, maintain impeccable quality, and slash costs. This guide dives into practical ways to harness material control, complete with real-world examples and formulas for deeper understanding. Cracking the Code of…

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Using Cost and Management Accounting in the Fashion Industry: A Practical Guide for Fashion Technologists

In the fashion industry, staying competitive requires balancing creativity with efficient cost management. Cost and Management Accounting (CMA) provides tools and methodologies to optimize costs, improve decision-making, and enhance profitability. This article explores how key concepts of CMA can be applied effectively in the fashion industry. 1. Cost Control and Cost Reduction in Fashion Concept:…

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