In 2024, technology is reshaping fashion, merging creativity with innovation. Here’s a quick look at the advancements leading the way:
- AI-Driven Personalization
Artificial Intelligence helps brands predict trends and create tailored collections.
Example: H&M uses AI to design collections based on customer data, reducing waste and improving efficiency.
(Source: Vogue Business)
- Augmented Reality (AR) Shopping
AR lets shoppers try on clothes virtually, bridging the gap between online and physical shopping.
Example: Zara’s AR app offers a 3D preview of outfits, enhancing the online shopping experience.
(Source: Vogue Business)
- Sustainable Recycling
New recycling technologies enable fabrics like nylon to be reused indefinitely.
Example: Samsara Eco partners with brands to recycle synthetic fabrics into new garments, promoting sustainability.
(Source: The Australian)
- 3D Printing in Fashion
3D printing enables waste-free, customizable designs.
Example: Adidas’ Futurecraft sneakers are 3D printed for a perfect fit, reducing material waste.
(Source: Techpacker)
- Blockchain Transparency
Digital product passports provide insights into a product’s origin and sustainability.
Example: LVMH’s AURA platform verifies the authenticity and ethical sourcing of luxury products.
(Source: Vogue Business)
The Future
From AI to blockchain, technology is pushing fashion toward sustainability, transparency, and personalization—shaping an industry that’s as innovative as it is stylish.
Sources:
- Vogue Business
- The Australian
- Techpacker
